July 2026
Twenty-five years of schoolwear expertise have taught us something valuable. Schoolwear isn’t just about clothes. It’s about knowing what students need, what schools require, and what parents are looking for when back-to-school season arrives.

That’s why we created this year’s campaign, “All your schoolwear in one place.” Because finding the right schoolwear shouldn’t mean driving from one store to another, searching for different items, sizes, colors and styles. At Richman, everything comes together under one roof, making back-to-school shopping simpler, faster and more enjoyable for the whole family.

From trousers, skirts and shorts to polos, cardigans, hoodies, tracksuits and everything in between, we know schoolwear inside out — because it’s what we do. We don’t stock schoolwear only seasonally; we’re here for it all year round. Schoolwear isn’t a department for us. It’s our specialty. 

Whether you’re shopping for the tiniest new starter or a teenager who’s grown three sizes since last September, chances are you’ll find exactly what you need here. We’ve spent 25 years building a destination where choice, availability and expertise come as standard. We know the schools, we know the uniforms, and most importantly, we know the families who trust us year after year.
Schoolwear, sorted. All in one place.
July 2025
For 25 years, Richman School Uniforms has been a part of the daily lives of thousands of children and families. Together, we’ve experienced both the little and the big school moments: the excitement in front of the mirror before the first day of school, the sound of the first bell, the pride of the parade, the stress of exams, the emotion of graduation, and the joy of every success.
 
Over these 25 years, it’s not just you who have grown — we have too. You’ve finished primary school, shot up in height, and moved full speed into adolescence, gymnasium, and then lyceum. And we’ve gone from one generation to the next — from the founders to children. Along the way, you’ve even met our grandchildren: Michaella and Kyriakos (our youngest student-to-be)!
 
This year, we’re celebrating our shared journey with the campaign “Growing Up Together” (Μεγαλώνοντας μαζί) — because nothing makes us prouder than to stand by your side at every step of your school life.
 
As part of this year’s concept, we photographed the same children one year apart — the time it usually takes before we see our customers again for the next back to school season. What we want you to notice is how clearly we see you growing, year after year… and how we grow with you. That’s what Growing Up Together truly means.
August 2024
School is where the strongest friendships are created. These lasting bonds are the inspiration of our 2024 campaign, themed “Richman BFFs”.

But, who are the Richman BFFs?

Well, they are those school friends you are completely yourself around them. The ones who know you since the dodgy hairstyles of primary school to the terrible eyebrow phase of teenage hood. The ones you are sharing a treat with or saving a seat next to you at school events. The ones that their family feels a bit like your family. Those friends you enjoy spending time with, even if you are not doing much.  The ones with whom you laugh your heart out and call funny names. They are the ones who are there during your most embarrassing -yet funny- moments.  Those friends that support you through the bad days and are genuinely thrilled when something great happens to a member of their group.  The friends that help each other solve problems and confide thoughts and feelings that they don’t share with anyone else. The ones who know how to compromise, and do kind things for each other without “keeping score,” because they really care about each other’s happiness.
 
RichmanBFFs expect each other to do everything together, even dress with the same #toocoolforschool uniforms. These are the BFFs Richman is dressing since forever.
 
Our concept idea turned into reality with the help of groups of school best friends. In between genuine laughs and jokes, our Richman BFFs, dressed in their cool school uniforms and shared another fun experience together. 
August 2023
Inspired by our customers’ stories, our 2023 campaign showcases how Richman is becoming a “school tradition” being passed from parents to children. In this campaign ex-Richman customers, now parents, dress up in their school uniforms together with their children of different ages, in a fun, playful yet emotional photoshoot. 

The “twinning” concept resonates in our customers’ heart, since their statements “I was a Richman customer and now my kids are too” become strong visuals that nicely blend everything related to great looking school uniforms, tradition, family. What Richman is all about.
August 2022
Our rebranding campaign.  After 22 years of our operation, we wanted to re-introduce the Richman brand. Our aim was simple: to bring a clean, fresh, modern look to a school uniform brand much-loved by kids and parents. Our #toocoolforschool tagline was brought to life by everyday children in their school uniforms, shoot around the flagship of modern public school facilities, the newly renovated Lanition Gymnasium in Limassol.  Every click reveals the ease, comfort and cool look of kids regardless of other characteristics. Because at Richman we believe that all school kids are cool.