Inspired by our customers’ stories, our 2023 campaign showcases how Richman is becoming a “school tradition” being passed from parents to children. In this campaign ex-Richman customers, now parents, dress up in their school uniforms together with their children of different ages, in a fun, playful yet emotional photoshoot. 

The “twinning” concept resonates in our customers’ heart, since their statements “I was a Richman customer and now my kids are too” become strong visuals that nicely blend everything related to great looking school uniforms, tradition, family. What Richman is all about.