August 2024
School is where the strongest friendships are created. These lasting bonds are the inspiration of our 2024 campaign, themed “Richman BFFs”.
But, who are the Richman BFFs?
Well, they are those school friends you are completely yourself around them. The ones who know you since the dodgy hairstyles of primary school to the terrible eyebrow phase of teenage hood. The ones you are sharing a treat with or saving a seat next to you at school events. The ones that their family feels a bit like your family. Those friends you enjoy spending time with, even if you are not doing much. The ones with whom you laugh your heart out and call funny names. They are the ones who are there during your most embarrassing -yet funny- moments. Those friends that support you through the bad days and are genuinely thrilled when something great happens to a member of their group. The friends that help each other solve problems and confide thoughts and feelings that they don’t share with anyone else. The ones who know how to compromise, and do kind things for each other without “keeping score,” because they really care about each other’s happiness.
RichmanBFFs expect each other to do everything together, even dress with the same #toocoolforschool uniforms. These are the BFFs Richman is dressing since forever.
Our concept idea turned into reality with the help of groups of school best friends. In between genuine laughs and jokes, our Richman BFFs, dressed in their cool school uniforms and shared another fun experience together.
But, who are the Richman BFFs?
Well, they are those school friends you are completely yourself around them. The ones who know you since the dodgy hairstyles of primary school to the terrible eyebrow phase of teenage hood. The ones you are sharing a treat with or saving a seat next to you at school events. The ones that their family feels a bit like your family. Those friends you enjoy spending time with, even if you are not doing much. The ones with whom you laugh your heart out and call funny names. They are the ones who are there during your most embarrassing -yet funny- moments. Those friends that support you through the bad days and are genuinely thrilled when something great happens to a member of their group. The friends that help each other solve problems and confide thoughts and feelings that they don’t share with anyone else. The ones who know how to compromise, and do kind things for each other without “keeping score,” because they really care about each other’s happiness.
RichmanBFFs expect each other to do everything together, even dress with the same #toocoolforschool uniforms. These are the BFFs Richman is dressing since forever.
Our concept idea turned into reality with the help of groups of school best friends. In between genuine laughs and jokes, our Richman BFFs, dressed in their cool school uniforms and shared another fun experience together.
