Our rebranding campaign.  After 22 years of our operation, we wanted to re-introduce the Richman brand. Our aim was simple: to bring a clean, fresh, modern look to a school uniform brand much-loved by kids and parents. Our #toocoolforschool tagline was brought to life by everyday children in their school uniforms, shoot around the flagship of modern public school facilities, the newly renovated Lanition Gymnasium in Limassol.  Every click reveals the ease, comfort and cool look of kids regardless of other characteristics. Because at Richman we believe that all school kids are cool.